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As the popular saying goes, “this ain’t our first rodeo.” In fact, the Scottsdale/Parada del Sol Rodeo at WestWorld Thursday, March 9, to Sunday, March 12, will be the most recent in The West’s Most Western Town’s rodeo history that dates back at least 100 years.

I so often hear from visitors that they leave Scottsdale relaxed and rejuvenated — feeling better than when they first arrived. Through our promotion, management and stewardship, Experience Scottsdale aims to ensure that visitors not only leave Scottsdale feeling better but leave Scottsdale …

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