After expanding into the Chandler, Peoria and Deer Valley in October, goPuff finally made its way to Scottsdale.
Digital convenience retailer goPuff – known for its superfast deliveries from 12 p.m. to 4:30 a.m. seven days a week – launched in the Phoenix area in 2016.
The Scottsdale facility is located in southern Scottsdale, delivering north of Loop 101 on the Scottsdale-Tempe border, west of the 101, south of McDonald Drive and roughly east of 52nd Street.
Phoenix is now one of the company’s largest and most rapidly expanding markets.
“We’ve been adding in locations ever since then based on customer demand,” said goPuff spokeswoman Liz Romaine.
“What we found is goPuff is really popular with anyone who is seeking more time and convenience in their lives and particularly with people who are digitally savvy. After the success of our Phoenix locations, it made sense Scottsdale was our next natural step,” she added.
According to Romaine, goPuff’s Scottsdale facility will create about 12 jobs, in addition to 50 driver-partners.
“Then, as the facility gets busier, we would bring on more talent,” Romaine added.
The Scottsdale facility stocks about 2,500 products across more than eight categories.
Products range from ice cream and alcohol, including beer, wine, and liquor, to baby and over-the-counter products.
“When we opened the facility in 2016, in Tempe, our products were a lot more limited than it is today. We’ve expanded to 2,500 products because we have had those parents say, ‘Hey, can you build out a baby section?’
“And now we do offer diapers and children’s Motrin and now we have a pet section and our really popular over-the-counter section. It’s really a result of this customer demand,” Romaine explained.
In its infancy, GoPuff was geared toward college students and young adults who sought out snacks and alcohol to satiate their late-night cravings.
Co-founded in 2013, by Rafael Ilishayev and Yakir Gola, two Drexel University undergraduates, goPuff delivered 50 basic products before pivoting the company to a full convenience store and alcohol delivery service in 2014.
Though goPuff expanded its offerings, the top products ordered in the Valley continue to be late-night snacks (Flamin’ Hot Cheetos and Gusher’s Flavor Mixer, specifically), ice cream (Ben & Jerry’s Half Baked and Ben & Jerry’s Strawberry Cheesecake), and alcohol (White Claw variety pack), as well as essentials, like Charmin toilet paper and red party cups.
“Also, we have seen an uptick in our over-the-counter category with us being in the middle of flu season. Last year, orders for cold and flu products on goPuff peaked on Feb. 17,” Romaine said. “Face masks, specifically, have been popular this year with coronavirus cases popping up.”
Today, goPuff operates in about 150 U.S. locations, including Atlanta, Boston, Chicago, Dallas, Denver, Philadelphia, Seattle, Pittsburgh, and Washington, D.C., among many others.
“GoPuff’s mission is to create more time in the day for our customers by consistently redefining the very meaning of convenience to provide a high-quality experience at an exceptional value,” Ilishayev said.
Following the opening of the Scottsdale facility, goPuff opened up a facility in Paradise Acres on Feb. 3 and will open up one more in the spring. Romaine did not disclose the second location.
“We have had a lot of success in Arizona,” Romaine said. “We have 2,000 employees, and we’re opening up new facilities every week across the country. We’re really just focusing on expanding our footprint and our markets right now.”
All orders are accessible through the goPuff mobile app, available on iOS and Android, or goPuff.com.
Any order can be delivered for a flat $1.95 delivery fee.