Business owners Trisha Haws and Brynn Martin have big plans for Balunsd over the next five years.
And it starts with the recent opening of the advanced performance and recovery studio’s second location in northern Scottsdale.
Balunsd’s second location opened on Jan. 14, two years after the opening of its first location on Fifth Ave in Old Town.
The new facility is twice the size of the Old Town studio at about 2,400 square feet.
It has the same services as the southern Scottsdale studio, including Normatec compression therapy, an infrared sauna, a hot tub and a cold tub.
New to the Balunsd studio in northern Scottsdale are four private rooms allowing for private therapy treatments, including massages.
“Everything at Balunsd South is pretty awesome in the sense it’s like a coffee shop but for taking care of your body,” Martin said. “But we have had people express interest in wanting some private type sessions and in regard to the saunas, specifically, and also the massage therapy.”
The addition of private therapy treatments made sense for Haws and Martin, who also own Movement Restoration, a massage therapy concept focusing on restoring natural movement through individualized massages.
With Movement Restoration so close to Balunsd in Old Town, Balunsd clients can make the five-minute drive south their massage therapy needs.
“But now we’ve moved to a new location, we’ve always wanted the combination,” Martin said.
The new Balunsd studio also has an additional sauna located in a room, allowing for private sauna sessions.
Balunsd will celebrate its grand opening celebration on Feb. 19 from open to close.
In addition to food and drink vendors, a live DJ and a raffle, professional athletes will be in attendance.
Balunsd is also teaming up with Scottsdale Beer Company to create their own Balunsd beer.
A portion of proceeds from sales of the Balunsd beer at the event – as well as 100 percent of raffle ticket sales and cold bath bookings as well as 10 percent of $79.99 prime memberships sold — will go directly to Valleywise Health Foundation.
“I grew up in a family of healthcare providers, so I’m passionate about it,” Martin said.
“My parents both had cancer and our business partner, Eric, both of his parents died from cancer. So, we always tried to do something to promote health in some capacity, whether it’s youth sports or something like Valleywise to give back to that kind of resonates with us and something we’re passionate about ourselves,” Martin added.
Valleywise Health Foundation is a Phoenix nonprofit supporting Valleywise Health programs, education, research and capital improvement projects advancing patient welfare and improving health care.
Balunsd’s most popular service among new clients is Normatec compression therapy, which applies pressure on the legs and other areas of the body, similar to a massage, releasing tension, increasing blood flow and reducing pain and soreness.
“NormaTec is the easiest thing for people to do if they’ve never done any form of recovery,” Martin said.
“It feels so relaxing,” Haws added. “It’s parasympathetic, so you’re getting a downshift in your nervous system — and it feels great.”
The infrared sauna is also a client-favorite.
“We are super excited about the benefits of sauna,” Martin said. “There are a lot of studies being made now with infrared specific to mental health, to cardiovascular health, Lyme disease, a lot of autoimmune-type things.
“A lot of people are following a lot of this research, so we’ve definitely felt an uptick in it since opening.”
Martin and Haws plan to open three more Balunsd studios throughout the Valley.
They chose Scottsdale for their second location because it fell into their laps.
“We have a lot of partners up here. We work with a lot of local gyms. There are a lot of people in this area we know personally, and it just made sense,” Martin said.
As for the forthcoming locations, Martin said they have several locations mapped out throughout the Valley, but cannot disclose exactly where.
Martin and Haws, who have more than 15 years of experience in the health, wellness and fitness industry, founded Balunsd as a way to make advanced recovery more approachable and affordable.
The concept has since been used by professional athletes, including Sarah Whipple, a certified personal trainer; Steve Cook, a health and fitness spokesmodel; and Carolina Panthers defensive tackle Dontari Poe, who now co-owns the business.
“People are telling us their stories and how Balunsd is changing their lives, whether it’s an 80-year-old person or the person with Lyme disease. For them, it’s changing their life. It’s been cool in that sense because people are using recovery in ways that we didn’t anticipate,” Martin said.