Maple & Ash

Maple & Ash, which recently opened at the Scottsdale Waterfront, serves steak and seafood, including fire-roasted king crab.

Americans are spending more than ever eating out — and apparently more of their budget on dining out than groceries, according to the U.S. Census Bureau.

And, according to the National Restaurant Association, restaurant spending is projected to reach an all-time high of $863 billion this year — up 3.6 percent from 2018.

And where better to spend that money than at the latest, newest establishments opening up in Scottsdale?

This fall, the lineup doesn’t disappoint — from the highly anticipated, Chicago-based steakhouse Maple & Ash finally opening its doors in August and two new Italian restaurants, Vic + Ola’s, opening in the DC Ranch shopping center, to Pubblico Italian Eatery expanding into Scottsdale in October, and the arrival of Tucson-based brunch hot spot, Prep & Pastry. 

Recently opened at Mercado del Lago in the McCormick Ranch neighborhood is PHX Beer Co., the Valley’s latest local beer brand that assumed operations of Phoenix Ale Brewery, adapting all previous Phoenix Ale Brewery locations to make them PHX Beer Co. with new ownership, look, food and beer.

“There is a great deal of excitement about the new direction PHX Beer Co. is taking,” said Rob Fullmer, executive director of the Arizona Craft Brewers Guild. “From the brewery to the restaurant, there is a re-dedication to hospitality and service rooted in the legacy of the past and amplified by the current team. 

“These qualities and the PHX Beer Co. story are the elements of success that will resonate with Arizona beer fans.”

To celebrate its debut in Scottsdale, PHX Beer Co. will host a grand opening celebration on Sept. 3, where guests can enjoy food and drink specials in the 3,400-square-foot brewpub or on the expansive, 1,500 square-foot, dog-friendly lakefront patio.

Attendees will also have the opportunity to tour the new location.

“Scottsdale palates have high standards for craft food and beer, and we’re out to impress,” said Rich Stark, director of hospitality operations with PHX Beer Co. “The Mercado location will be the go-to place to unwind, enjoy a scratch-made meal and a pint — or three — in Scottsdale.”

Farther south in Old Town, Hotel Valley Ho will revamp its on-site restaurant, ZuZu, with a new look by Mendil + Meyer Design Studio. 

In addition to unveiling the restaurant’s makeover, ZuZu will make a few other changes to its offerings, including adding a chef’s demonstration station, a fresh herb garden, a boozy upgrade to its “Show Stopper” Shake, new menu items and more. 

The unveiling and grand reopening is slated to take place in October. 

Up the street inside Scottsdale Fashion Square, California-based juice bar-meets-café concept SunLife Organics will open in the fall.

“The SunLife Organics brand has an incredible reputation among consumers who value quality organic ingredients,” said Kim Choukalas, vice president of leasing for Macerich.

 “Our shoppers share an affinity for exceptional quality when it comes to every aspect of their lifestyle, including food, and we’re thrilled that SunLife Organics selected Scottsdale Fashion Square as its first step toward growing the brand outside its home state,” Choukalas added.

SunLife Organics offers a collection of signature superfood shakes, custom smoothies, wellness shots, protein shakes and bowls.

“When we created SunLife, it was with the idea that we wanted the community to have an opportunity to experience what I had, and to provide access to true nourishment,” said founder and owner Khalil Rafati. 

“We wanted a place where people could go for great organic food,” Rafati explained. “But beyond that, we wanted a place where people could come together and re-connect as a community, elevate the human spirit, and get back to basics.”

Opening Sept. 18, Great Wolf Lodge, alone, has nine dining options for visitors to check out at the indoor waterpark resort.

Inside the 85,000-square-foot waterpark, the eateries include casual dining experiences, like pizza joint Hungry as a Wolf, Timbers Tacos for Mexican food, Dunkin’ Donuts, and Buckets Incredible Craveables for hot dogs; upscale dining experiences, like Campfire Kitchen; family-friendly restaurants for sharable plates and craft cocktails, like Barnwood; and bars strictly for the adults, like Waterhole.

“Great Wolf Lodge Arizona will provide families in the Southwest with a unique and fun-filled resort experience both in and out of the waterpark,” said Mark Rucker, regional vice president of pperations for Great Wolf Resorts’ western region. 

Rucker added: “Our Scottsdale location will offer a place where joy is found around every corner and memories are waiting to be created — no matter the desert weather. It’s the ideal family getaway with a wide array of attractions, dining, shopping, entertainment and daily activities all within the walls of our resort.”

From healthy haunts to sumptuous steaks, here’s what Scottsdale has to offer this fall.

Recently opened:

Maple & Ash

What: Chicago-based steakhouse

Where: 7135 E. Camelback Road

Website: mapleandash.com

PHX Beer Co.

What: 3,400 square-foot brewpub 

When: Grand opening celebration, Sept. 3 from 6-9:30 p.m.

Where: 8300 N. Hayden Road

Website: phxbeerco.com

Opening this fall:

SunLife Organics 

What: California-based juice bar

When: Early fall

Where: Scottsdale Fashion Square, grand north entrance, 7014 E. Camelback Road

Website: sunlifeorganics.com

Prep & Pastry

What: Tucson-based brunch hot-spot

When: Sometime this fall 

Where: 7025 E. Via Soleri Drive, #175

Website: prepandpastry.com

White Castle

What: Fast food, home of the iconic slider burger

When: Sometime this fall

Where: 9310 E. Via de Ventura

Website: whitecastle.com

Vanilla Fish

What: Authentic Japanese restaurant

When: Sometime this fall

Where: 7000 E. Mayo Blvd.

September:

Philadelphia Sandwich Company

What: Grand reopening

When: Sept. 6

Where: 7318 E. Stetson Drive

Website: philadelphiasandwichcompany.com

Blast & Brew

What: Self-serve beer, cocktails, wine; pizza and more

When: Mid-September

Where: 7000 E. Mayo Blvd.

Website: blastandbrew.com

Cold Beers & Cheeseburgers

What: “Your neighborhood burger joint”

When: Sept. 26

Where: 8624 E. Shea Blvd.

Website: coldbeers.com

October:

Detroit Coney Grill

What: Coney dogs, burgers and more

When: Early October

Where: 6977 N. Hayden Road

Website: detroitconeygrill.com

Vic + Ola’s

What: Italian restaurant

When: Sometime in October 

Where: 20775 N. Pima, Suite 105

Pubblico Italian Eatery

What: American—Italian fare

Where: 7001 N. Scottsdale Road, #E-184

When: Oct. 15

Website: pubblicoitalianeatery.com

November:

Matt’s Big Breakfast

What: Popular Phoenix-based eatery expanding into Scottsdale

When: Sometime in November

Where: 13610 N. Scottsdale Road, #1.

Website: mattsbigbreakfast.com

Some opening dates attributed to documents filed with the city.