Texas rancher, legislator and all-around legend Sam Maverick is known for many accomplishments, and his independent spirit set him apart from the herd.
For example, Maverick had an unconventional method of ranching in which he allowed his unbranded cattle to roam instead of fencing them in.
The late Maverick refused to follow convention – and that’s the inspiration for Mavrix, Octane Raceway’s new sister concept tentatively opening in November south of Scottsdale.
“The Maverick story rang true with us: We want to build something that’s different than the stuff you see in the industry. We want to kind of carve our own path and deliver what’s unexpected,” said Scott Sanders, CEO of Octane Raceway and owner of Octane Entertainment.
Mavrix is a 50,000-square-foot entertainment hub located next to Octane Raceway at the Pavilions at Talking Stick Shopping Center.
The hub will offer 24 lanes of upscale bowling, 85 arcade games, state-of-the-art laser tag, billiards tables, 4K televisions throughout the venue, 1,500 square feet of meeting and event space, a large outdoor games patio and a 5,000-square-foot restaurant.
The large outdoor patio will connect Octane Raceway and Mavrix, and guests can freely move between the two entertainment spaces, as arcade game cards can be used at both Mavrix and Octane Raceway.
“The opportunity to put a best-of-breed concept next door to us that would be a synergistic partner, if you will, to our team was very intriguing,” Sanders said. “People love to have fun, and bowling, games and great food are three great cornerstones of a fun time.”
Sanders said introducing the Mavrix brand allowed them to offer a different, elevated experience, especially with their food and beverage offerings.
“I want to have a clean slate with regards to what they can expect from a food beverage perspective,” he said. “The service model, the look and feel, presentation, all those things are real important to us.”
Mavrix’s restaurant menu was created by Trifecta Management Group Culinary Director Brad Rishmany.
The menu, which is still a work in progress, comprises a wealth of shared plates – from street corn fritters topped with queso fresco, garlic-lime aioli and micro cilantro, to “Lulu Rolls,” stuffed with achiote roasted pork, pickled napa slaw and blood orange habanero sauce – to a wide variety of chicken wing flavors, both traditional and unconventional, like sriracha blood orange glazed and Old Bay seasoned.
The menu will also have plenty of taco options, including yucatecan pork and short rib, as well as bowls, salads and hearth-oven pizzas with hand-made dough prepared daily.
“The goal is to have the meal part be as enjoyable as the entertainment experience,” Sanders said. “We’re not just pizza and wings.”
As far as the look and feel of Mavrix is concerned, guests can expect an industrious design with wood, brick and steel detailing throughout.
The architect behind Mavrix is Colorado-based Studio Lemonade, the studio behind the design of several Bowlero bowling alleys, among other clients.
“We felt their vibe was in tune with our vision of what we wanted to create with the space next door,” Sanders said. “It was great fit: richer textures, a cool vibe and not just a kiddy fun place.”
He added that one goal is to create an entertainment space for adults and children alike, explaining that Scottsdale is “missing an entertainment option that has a high enough draw for adults as well as for kids and families.”
Mavrix also is intended to be a concept that is “stepping outside the box a bit and re-imagining or redefining what a cool, funky, high-end, bowling entertainment experience can be.”
“It’s a blend of the old with the new,” he added.
In the bowling alley, the Mavrix renderings depict sofas in place of traditional four-top tables or benches typically found at the end of each lane for seating.
The bowling alley portion of the entertainment hub also ditches the carpeting for hardwood flooring. Oversized, industrial lighting hang from the ceiling, and large-screen TVs are suspended above the lanes.
Sanders said they do not plan to charge a higher premium for the higher-end bowling, games and food.
“There isn’t a plan for us to be more expensive than any of those other places despite the quality of the execution and look and feel,” he said.
Sanders is particularly excited for the public to see the outdoor patio that will connect Octane and Mavrix.
“It will be another great calling card for us,” he said. “We’ve got six-plus months of great weather, and we’ll have a huge roll-up garage where it kind of flows in and out of that space.”
Sanders hopes to be open in November, in time for holiday parties and out-of-town guests.
“We’re excited about it,” he said. “It can’t happen fast enough for us. We’re plugging along as quick as we can.”